Tag: Marketing
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B2B Content Marketing Tactics – AEC Business
Content marketing is a recent term, but the concept is age-old. Instead of just pitching your product or services, or creating traditional ads, you provide information that makes your customer more intelligent. Content marketing is perfect for A/E/C business. Buyers need to form a clear picture of their needs, possible solutions, their advantages and disadvantages during the whole…
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Social Media Marketing Strategies for Architects – Interview with Enoch Sears
Enoch Bartlett Sears is an architect and founder of BusinessofArchitecture.com, a site devoted to advancing the cause of great design by helping architects master the fundamentals of running a great business. On Business of Architecture he researches and shares information on marketing for architects: how architects can reach new clients and win more of the…
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Construction Marketing Outlook 2014 – Survey Results
Construction Marketing Association conducted a national survey of construction professionals to further understand current marketing plans and priorities in the construction industry. For 2014, 86.8% of respondents indicated they plan to increase their overall marketing activities and budgets, while 13.2% reported a planned decrease in marketing budgets. The respondents were asked the following questions: 1. For…
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Construction Marketing Outlook 2014 – Survey Results
Construction Marketing Association conducted a national survey of construction professionals to further understand current marketing plans and priorities in the construction industry. For 2014, 86.8% of respondents indicated they plan to increase their overall marketing activities and budgets, while 13.2% reported a planned decrease in marketing budgets. The respondents were asked the following questions: 1. For…