Tag: Marketing
-
What is Content Marketing and why AEC Companies need to do it – Interview with Joe Pulizzi
In this podcast episode, I interview Joe Pulizzi, the leading content marketing expert. We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful. Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in…
-
Referral Marketing Is No Longer What You Think It Is
In a recent survey of professional services firms’ top priorities and initiatives in 2015, the Hinge Research Institute found that referral marketing is the top marketing initiative this year. However, referral marketing is no longer what it used to be. In a new guide, Rethinking Referral Marketing, Hinge explores the reasons for the shift, and how…
-
Research: AEC Content Marketing Pays Off
The AEC edition of the Hinge Research Institute’s Visible Expert℠ study report is a must-read for business owners. It shows why becoming a Visible Expert℠ is good for business. It also demonstrates why content marketing is an essential strategy for AEC experts. The Hinge Research Institute studied over 530 professional services firms to identify their…
-
Marketing Your A/E Firm Online – Interview with Jason Mlicki
I had the pleasure of interviewing Jason Mlicki, Principal at Rattleback. Jason has been advising architecture, engineering and consulting firms on marketing matters for almost 15 years. Jason has been a featured speaker at numerous national and local eventsincluding the DMA, the AMA, SMPS Columbus, SMPS Michigan, and the SMPS Heartland Regional Conference. In 2014, he…
-
B2B Content Marketing Tactics – AEC Business
Content marketing is a recent term, but the concept is age-old. Instead of just pitching your product or services, or creating traditional ads, you provide information that makes your customer more intelligent. Content marketing is perfect for A/E/C business. Buyers need to form a clear picture of their needs, possible solutions, their advantages and disadvantages during the whole…
-
Social Media Marketing Strategies for Architects – Interview with Enoch Sears
Enoch Bartlett Sears is an architect and founder of BusinessofArchitecture.com, a site devoted to advancing the cause of great design by helping architects master the fundamentals of running a great business. On Business of Architecture he researches and shares information on marketing for architects: how architects can reach new clients and win more of the…
-
Construction Marketing Outlook 2014 – Survey Results
Construction Marketing Association conducted a national survey of construction professionals to further understand current marketing plans and priorities in the construction industry. For 2014, 86.8% of respondents indicated they plan to increase their overall marketing activities and budgets, while 13.2% reported a planned decrease in marketing budgets. The respondents were asked the following questions: 1. For…
-
Construction Marketing Outlook 2014 – Survey Results
Construction Marketing Association conducted a national survey of construction professionals to further understand current marketing plans and priorities in the construction industry. For 2014, 86.8% of respondents indicated they plan to increase their overall marketing activities and budgets, while 13.2% reported a planned decrease in marketing budgets. The respondents were asked the following questions: 1. For…