Tag: Branding
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Sika® Updates Grout Line with New Colors & Branding
Sika® is announcing two significant improvements to its tile grout product category, aimed at further elevating brand positioning, availability, and functionality. Merkrete® Grout Line Transition to Sika® Branding As part of its ongoing efforts to streamline and unify its product portfolio, Sika® is transitioning the Merkrete® grout product line to the Sika® brand. This change…
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From Zero to Global Influence: Personal Branding in AEC
People in the AEC industry typically view branding from a narrow viewpoint–it concerns companies and products. I sat down with Vladimer Botsvadze, a global marketing expert and influencer, to discuss another dimension: personal branding and the opportunities it creates for individuals and companies alike. Vladimer Botsvadze Why build your brand? My definition of a personal…
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Branding AEC Services – Interview with Tobias Dahlberg
In this podcast interview Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You’ll learn what a brand means, how to develop a brand, and why branding is a strategic question. What is your definition of “brand”? Assuming that I’m developing a new service in the construction industry, why should I pay attention to branding as…
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Branding Starts with a Well-placed Business Sign
When it comes to professional advertising and marketing, businesses have to consider conventional schemas which have been ditched in lieu of online platforms because our generation of constant travel and outdoors life merits reaching this audience. With increased competition, the available internet marketing methods of promoting today’s business model are not enough to establish a…