Tag: brand
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US hotel construction pipeline flat, while brand conversions set record
The total U.S. hotel construction pipeline stayed relatively flat year over year in the third quarter of 2025, while brand conversions saw record-high project totals, according to the Q3 2025 U.S. Hotel Construction Pipeline Trend Report from Lodging Econometrics. The overall national project pipeline remained somewhat stable at 6,205 projects compared to last year’s Q3,…
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How to Brand Your Concrete and Masonry Work
Key Takeaways Branding in construction connects craftsmanship to reputation, ensuring work is remembered long after it’s completed. Methods include stamping, engraving, custom bricks, and adding durable metal emblems. Branding in concrete and masonry has a long history, dating back to ancient builders and medieval masons. Modern branding techniques blend tradition with new materials, technology, and…
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Acclaim Lighting Realigns Brand and Mission Around Customers
Acclaim Lighting, long known for its commitment to high-end architectural lighting, is unveiling a refreshed brand and mission — one that blends elegance with innovation. With a focus on delivering high-quality, versatile lighting solutions, Acclaim is redefining how spaces are transformed through cutting-edge technology and sophisticated design. Central to this rebrand is Spectral Rise, a new…
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Autodesk launches full lifecycle platform under Forma brand
Complementing these changes, the current offering for early-stage planning, previously known as Autodesk Forma, will be rebranded to Forma Site Design. Launching in beta in the coming months, Forma Building Design is a detailed building design solution with automated design tools and integrated analyses. It is designed for accessibility and intuitiveness, Autodesk said, enabling “users of all skill levels…
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Autodesk launches full lifecycle platform under Forma brand
Complementing these changes, the current offering for early-stage planning, previously known as Autodesk Forma, will be rebranded to Forma Site Design. Launching in beta in the coming months, Forma Building Design is a detailed building design solution with automated design tools and integrated analyses. It is designed for accessibility and intuitiveness, Autodesk said, enabling “users of all skill levels…
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Weil-McLain Launches New Brand Campaign for All Applications
Weil-McLain®, manufactured by WM Technologies, LLC, a leading North American designer of hydronic heating systems, is advancing its bold rebranding initiative with the launch of a new brand campaign: “One Brand. Every Application. Only Weil-McLain.” This campaign marks the next step in the company’s evolution, building on its updated visual identity introduced earlier this year…
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Tribetokes – Why It’s the Best-Selling THCA Cart Brand?
In the ever-growing cannabis market, few names stand out as clearly as Tribetokes. While many brands compete for attention with flashy marketing and trend-chasing products, Tribetokes has taken a different path—one built on quality, trust, and customer experience. As THCA continues to rise in popularity, Tribetokes has secured its position as the best-selling THCA cart…
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Abercrombie Debuts Brand Refresh for 55th Anniversary
Abercrombie, one of the Southeast’s leading commercial specialty contractors, has officially unveiled a refreshed brand identity in celebration of its 55th year in business. Formerly known as J.E. Abercrombie, the company has shortened its name to “Abercrombie” and introduced a new logo and marketing materials that reflect its growth, legacy, and commitment to excellence. For…
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Remick Unveils New Brand Direction for Hospitality Design
Remick Architecture + Design today announced a comprehensive brand refresh that reflects the firm’s strategic approach to hospitality design and its expanding market presence. The rebrand represents a significant milestone in the firm’s growth, addressing the evolving needs of hospitality clients across Nashville and Chicago. With a focus on creating meaningful spaces that go beyond…
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Eagleview Launches Eagleview One and New Brand Vision
Today, Eagleview, a leading provider of data and aerial imagery, announces the culmination of a multi-year transformation initiative to provide more value for customers who rely on Eagleview for aerial imagery, insights, and analytics. The transformation across engineering, data, marketing, and operations focused on uniting aerial and drone imagery, AI-powered analytics, and high precision 3D…