Tag: brand
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ProBlock® Debuts as Dedicated Primer Brand at Sherwin-Williams and Lowe’s
ProBlock is now launching at Sherwin-Williams and Lowe’s with new primer products as a dedicated brand offering reliable performance for interior and exterior painting projects of any scale. ProBlock Quick Dry primers are available in water-based and oil-based formulas built for performance, delivering strong adhesion and stain blocking that pros count on to prepare surfaces…
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Ballast Launches New Brand Identity and Integrated Platform
Ballast, a vertically integrated real estate investment and operating company managing more than $3 billion in residential assets, announced today the launch of its new brand identity and corporate website. Formerly known as Ballast Investments, the streamlined brand Ballast reflects the firm’s longstanding position as an integrated real estate platform, encompassing institutional investment, sophisticated property…
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3 Best Brand Mentions Services to Grow your Brand in 2025
Most brands don’t struggle because their product is weak — they struggle because people simply aren’t talking about them online. You can publish blogs, run ads, and post on social media, yet still notice that competitors with average products outrank you. Why?Because they’re being mentioned everywhere — on blogs, resource pages, news sites, and industry…
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CertainTeed Transitions Grace Vycor Brand to Vycor
CertainTeed®, a subsidiary of Saint-Gobain and a leading North American manufacturer of building materials, announced that Grace Vycor™ underlayments will now be marketed and sold under the streamlined brand name Vycor®. This change, effective as of November 1, 2025, reflects the continued integration of the Grace Construction Products portfolio into the broader Saint-Gobain family, following…
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The Link Up: Em’s Holiday Sweater, Marlee’s Perfect Winter Shoes, And A VERY Exciting Home Brand Launch
Happy Sunday, everyone. As you may have noticed, be it the gift guides or our Christmas decorating hacks post on Friday, we are really getting into the holiday spirit. And you bet shoots have been happening, so get ready for those. Ok links? Great. This week’s house tour is a cool, modern, exciting home! So…
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US hotel construction pipeline flat, while brand conversions set record
The total U.S. hotel construction pipeline stayed relatively flat year over year in the third quarter of 2025, while brand conversions saw record-high project totals, according to the Q3 2025 U.S. Hotel Construction Pipeline Trend Report from Lodging Econometrics. The overall national project pipeline remained somewhat stable at 6,205 projects compared to last year’s Q3,…
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How to Brand Your Concrete and Masonry Work
Key Takeaways Branding in construction connects craftsmanship to reputation, ensuring work is remembered long after it’s completed. Methods include stamping, engraving, custom bricks, and adding durable metal emblems. Branding in concrete and masonry has a long history, dating back to ancient builders and medieval masons. Modern branding techniques blend tradition with new materials, technology, and…
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Acclaim Lighting Realigns Brand and Mission Around Customers
Acclaim Lighting, long known for its commitment to high-end architectural lighting, is unveiling a refreshed brand and mission — one that blends elegance with innovation. With a focus on delivering high-quality, versatile lighting solutions, Acclaim is redefining how spaces are transformed through cutting-edge technology and sophisticated design. Central to this rebrand is Spectral Rise, a new…
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Autodesk launches full lifecycle platform under Forma brand
Complementing these changes, the current offering for early-stage planning, previously known as Autodesk Forma, will be rebranded to Forma Site Design. Launching in beta in the coming months, Forma Building Design is a detailed building design solution with automated design tools and integrated analyses. It is designed for accessibility and intuitiveness, Autodesk said, enabling “users of all skill levels…
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Autodesk launches full lifecycle platform under Forma brand
Complementing these changes, the current offering for early-stage planning, previously known as Autodesk Forma, will be rebranded to Forma Site Design. Launching in beta in the coming months, Forma Building Design is a detailed building design solution with automated design tools and integrated analyses. It is designed for accessibility and intuitiveness, Autodesk said, enabling “users of all skill levels…