Tag: AEC
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Research: AEC Content Marketing Pays Off
The AEC edition of the Hinge Research Institute’s Visible Expert℠ study report is a must-read for business owners. It shows why becoming a Visible Expert℠ is good for business. It also demonstrates why content marketing is an essential strategy for AEC experts. The Hinge Research Institute studied over 530 professional services firms to identify their…
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10 Reasons to Redesign Your Dated AEC Website
I browsed through a couple of dozen engineering firm websites recently. These were companies with a turnover between 10 and 20 million dollars. To my surprise, many had a website that looked like something from the 1990s. The sites were not just visually unimaginative. They were like obligatory printed brochures converted into a website; not very engaging or…
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Creating Your Vision Statement – AEC Business
A vision is a snapshot of your company in the imaginable future: 3, 5, or 10 years from now, depending on the business environment and the company. A vision provides direction, raises the standard of excellence, helps to focus, and brings positive change. If your strategy presents the road you’ve chosen, a vision is a…
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Moving Offices Smoothly – AEC Business
As your business grows, it is important to upgrade your office. You need your office location to be a good one and for your offices to reflect the quality of the service that your firm offers. After all, potential customers are unlikely to hire an architect or construction firm that is itself based in a…
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Eight Benefits of Being an AEC Thought Leader
A thought leader is an individual or company that clients, peers, and other stakeholders recognize as one of the foremost authorities in a selected field of expertise. True thought leaders give back to the business community or society, but also profit significantly from their status. In this article I’ll cover eight benefits of thought leadership…
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Evolution of Work Environments – AEC Business
Work environments are changing dramatically. In this video Eric Richert, Senior Advisor of Optimaze Inc., explains how we’ve moved from standardized industrial age offices to company towns and collaborative open platforms. The inevitable development is both a threat and an opportunity. We have already seen how old, inflexible office buildings are becoming obsolete and losing value. On the other hand,…
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Visible Experts and AEC: The Impact of High Profile Thought Leaders on Business Development
By: Sylvia Montgomery AEC firms have a distinct advantage when it comes to visibility. A great many other professional services providers have little more than lines of code, spreadsheets, or buried cable to put on display. High visibility projects can translate easily to visible expertise. And getting noticed is good for brand building, especially considering…
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Visible Experts and AEC: The Impact of High Profile Thought Leaders on Business Development
By: Sylvia Montgomery AEC firms have a distinct advantage when it comes to visibility. A great many other professional services providers have little more than lines of code, spreadsheets, or buried cable to put on display. High visibility projects can translate easily to visible expertise. And getting noticed is good for brand building, especially considering…
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B2B Content Marketing Tactics – AEC Business
Content marketing is a recent term, but the concept is age-old. Instead of just pitching your product or services, or creating traditional ads, you provide information that makes your customer more intelligent. Content marketing is perfect for A/E/C business. Buyers need to form a clear picture of their needs, possible solutions, their advantages and disadvantages during the whole…
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Construction Safety Goes 3D – AEC Business
It is a sad fact that so many lives are still being lost in architecture, construction and engineering (ACE) industries all over the world. While fatal accidents were fairly commonplace many years ago they are less so now, but the figures are still alarming. According to Safe Work Australia, between the year 2007 and 2012…