Category: #specialist
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How Google Ads Specialists Optimize Campaigns with Data
Marketing used to be an art form based on hunches and “gut feelings.” In the digital age, it is a science. However, the sheer volume of data available in Google Ads can be paralyzing. Thousands of metrics, CTR, CPC, ROAS, Impression Share, compete for attention. A skilled Google Ads specialist distinguishes themselves by their ability…