Category: Rental Business
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Women in Rental: Alyssa Billings and Nicole Bourget of Sunbelt
Sunbelt Rentals officially launched its female employee-led employee resource group WISE (Women. Inspired. Supported. Empowered.) in November 2022. Providing members opportunities to network and collaborate, the group’s goal is to continue to create an inclusive workplace, increase employee retention, and form mentor/mentee relationships. Co-presidents of this group, Alyssa Billings, manager of market logistics operations –…
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Women in Rental: Kara Longmire, co-president of Alert Rental
Kara Longmire, CMA, CSCA, is the co-president and CEO of Alert Rental, one of the leading rental management solutions to single-store and multi-store rental operations across North America. Rental connected with Longmire over email for a few questions. Rental’s The Bottom Line Podcast Catch this episode of Rental’s The Bottom Line podcast where former Rental editor Alexis Brumm speaks with Kara…
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Women in Rental: Jenny Smith Price of KATO
As part of a series featuring women in the equipment rental industry, Rental has queried a few individuals to represent various aspects of the job and share their points of view on the industry. One of those is Jenny Smith Price, President of Sales and Operations at KATO Compact Excavator Sales (CES). KATO-CES is a…
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Rethinking Pricing as Tariffs Hit
Trump’s election will likely improve demand conditions for construction spending but also include risks based on tariffs, project timing, and completion due to labor and supply implications from policies. Early themes from builders, remodelers, and contractors indicate optimism from the election outcome partly due to clarity and certainty of administration tone for the next four…
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8 Things You Need in Your Next Rental Software Provider
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As a rental business operator, making big decisions can feel like standing on the edge of a cliff. When it comes to switching to a new software provider, the fear of the unknown can certainly be daunting, but taking that leap could lead to thrilling new opportunities and a smoother journey ahead. Here are eight signs…
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Benchmarking Maintenance: How Does Your Fleet Measure Up?
It’s no secret that fleet costs have been on the rise over the past several years, with inflation, emissions regulations, and supply chain issues playing a prominent role in those increases. In a 2024 fleet benchmarking report, data showed the median rental and leasing sector’s cost per mile was $0.60 — the third highest among…
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Hapn Discusses Latest Tech in Asset Trackers at ARA 2025
We caught up with TJ Chasteen, product manager, at Hapn, at the 2025 ARA Show in Las Vegas to learn more about the company. Hapn produces GPS-based asset tracking hardware and software for many industries, including construction and rental. Hapn engineers develop the software and have a number of unique problem solvers for heavy equipment…
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ARA 2025 Hits the Jackpot in Las Vegas
Attendees of The ARA Show 2025 had a lot on their hands. Starting ahead of the tradeshow opening various talks on what the Future of Equipment Rental may entail started with April Rinne discussing “Leading and Thriving in Uncertainty.” Educational tracks followed the day after, including lessons learned, rental business strategies, and insights into leadership. …
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ARA Show 2025 Updates and Expecations
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Of the many tradeshows, conferences, and conventions for the construction industry—one stands out designed for the general equipment and tool rental businesses. The American Rental Association (ARA) calls its annual trade show a “can’t miss event for those looking to discover what’s next in rental.” It’s the world’s largest tradeshow specific to the rental industry.…
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Renting Out Your Mulchers in the Winter
Should the winter projects slow to a crawl, contractors might be able to change tactics a bit and keep the jobs coming in and revenue streams consistent. With a different strategy and renting the right equipment, your pro customers can bring a tailored service and help grow their client base. Here are a few avenues…