Category: #marketing
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How QR Codes Impact Conversion Rates?
Quick response (QR) codes were often dismissed as a passing trend. They are two-dimensional (2D) barcodes, the modern form of one-dimensional (1D) barcodes. During the COVID pandemic, QR codes have become one of the most powerful tools in digital marketing. In fact, there is now a phrase that we often read about QR codes: they…
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6 Direct Mail Tactics That Help Businesses Grow Faster – CCR-Mag.com
Direct mailing is one of the most effective marketing techniques as it reaches the customer personally, is targeted, and comes with a lot of reminders and offers that customers do not want to miss. If you want to help your business grow faster, here are a few direct mail tactics that you can implement in…
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3 Best Brand Mentions Services to Grow your Brand in 2025
Most brands don’t struggle because their product is weak — they struggle because people simply aren’t talking about them online. You can publish blogs, run ads, and post on social media, yet still notice that competitors with average products outrank you. Why?Because they’re being mentioned everywhere — on blogs, resource pages, news sites, and industry…
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How Short-Form Platforms Shape Construction Marketing in 2025
In 2025, the commercial construction industry is experiencing a significant transformation in how it communicates, markets, and showcases its work. While the sector has traditionally relied on long-form documentation, trade shows, proposal packages, and portfolio books, the rapid rise of short-form video has introduced a new, highly effective communication tool. What once lived solely in…
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How to Grow Your Edge in a Competitive Construction Market
Real‑world guidance for GCs, subs, building product brands, and AEC marketers who need results without gambling the domain. Key Points Treat paid placements as media buys, not loopholes. If money changes hands, label links rel=”sponsored”/nofollow and focus on audience fit. Pick linkable assets that construction pros actually use: calculators (concrete/steel tonnage), spec sheets, BIM/Revit families,…
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Seasonal Roofing Marketing: Preparing for Storm Season
Here’s the brutal truth: storm season won’t pause while you scramble to get your marketing together. Picture this—severe weather rolls through your territory, and suddenly every homeowner with a damaged roof becomes your potential goldmine. But here’s what separates the winners from the also-rans: the contractors raking in serious profits during peak storm periods started…
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Winning Customers Online: A Concrete Business Guide to Digital Success
Winning clients online today requires clarity, focus, and the right approach. People no longer rely on word-of-mouth alone when deciding whom to trust. They search online, compare options, and decide within minutes whether to stay or leave. To keep up, companies need strategies that build visibility, attract genuine interest, and convert that attention into long-term…
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Strategies for Managing Market Volatility in Commercial Construction
Managing market volatility in commercial construction takes time, effort, and expertise. Materials fluctuate in price. Labor markets shift overnight. Supply chains can break down without warning. These uncertainties make it more challenging to plan projects and manage budgets, but strategies exist to help mitigate these risks. To that end, here are a few ways you…