Category: digitalperformance

When FIFA announced that North America would host the 2026 World Cup—describing it as “the largest World Cup in history”—the hospitality sector began preparing for a seismic shift in travel patterns across the United States, Mexico, and Canada. Sixteen host cities are expected to see extraordinary visitor influx, new booking behaviors, and intense rate compression.…

When FIFA announced that North America would host the 2026 World Cup—describing it as “the largest World Cup in history”—the hospitality sector began preparing for a seismic shift in travel patterns across the United States, Mexico, and Canada. Sixteen host cities are expected to see extraordinary visitor influx, new booking behaviors, and intense rate compression.…