Category: Channels
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How Data Drives the Future of Design
Data has become the currency of modern society. It is the most abundantly generated product of the 21st century. Every action in our lives, from asking for directions using Google Maps to liking a post on social media, produces data that is being mined in a variety of imaginative and profitable ways. If our daily…
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Better Construction Equipment Management Improves the Bottom Line
On the AEC Business podcast, Aarni interviews Jason Perez, the co-founder and CEO of YARDZ, which provides software for tracking rental and owned equipment. Jason shares his experiences as a construction professional and what led him to found YARDZ with another construction industry veteran Josh Schuyler. The discussion topics include How to better management of…
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AI Pushes the Boundaries of Design
Artificial Intelligence has been in the headlines for the past decade across several disciplines. From building systems to detect breast cancer that outperform expert diagnosticians, to start-ups creating self-driving cars, the AI momentum has built up exponentially. One thing is for sure: AI is here to stay. Interestingly, even though AI has become a buzzword…
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3D Reality Capture for Built Asset Lifecycle Management
Reality capture means the process to catch, compute, create, and save a digital 3D model to represent an object from the real world. This article introduces the technologies of photography, videos, laser scanning, and drones and explains how they can help with construction projects. “Industry 4.0 for the Built Environment” is a key topic in…
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From BIM to Extended Reality: Six Essential Skills to Succeed
Building Information Modelling (BIM) and Extended Reality (XR) can be combined to create greater efficiency if we know the workflows and implementation strategies well. “Industry 4.0 for the Built Environment” is a key topic in our sector and it is also the title of a new Springer book edited by Marzia Bolpagni, Rui Gavina, and…
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Technical Skills Every AEC Marketer Needs
Master These Eight Tech Skills to Advance Your Marketing Career Life and work in the post-Covid world are drastically different from what they were just a few years ago. From AEC and real estate to marketing and education, every sector has either embraced digital transformation or realized the necessity. Today’s hybrid workforce is reliant on…
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How to Help Your AEC Firm Win More Business
The ongoing pandemic forced many AEC firms to fast-track technologies that enable hybrid workforces and new ways of doing business. Faced with the challenge of driving further digital change, AEC executives are now looking for ways to not only enable their team with the tools they need, but also drive business development in the post-pandemic…
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AEC Industry Outlook Survey for 2022
We surveyed more than 500 architecture, engineering, and construction professionals looking for their thoughts on the future of the AEC industry in 2022. We discovered that AEC firms are on the hunt for new opportunities in 2022, but still reeling from lessons learned in 2021. This article delves into the 2022 AEC Industry Outlook Survey,…
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Post-Pandemic Marketing Trends Impacting AEC Marketing
AEC Marketers Report Struggle to Provide Consistent Brand Image The Covid-19 pandemic changed the way we live and work. From construction and real estate to engineering and architecture, hybrid workforces are now the norm throughout the built world. AEC firms—and the marketers that promote them—must now adapt to the new environment if they are to…
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AEC Marketing Guide: Software to Include in Your Martech Stack
AEC marketing is unlike any other form of marketing because the AEC industry is unlike any industry. To succeed in AEC marketing you need to be more than an expert marketer. You need to be an AEC expert and have the expertise to not only provide a consistent brand image, but also capitalize on lead…