Category: Business Development
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Construction Tech Trends with Tal Friedman, Aarni Heiskanen, and Robert Otani
How is your organization remaining competitive in a sector about to be heavily transformed by digital technology? The global construction industry is predicted to grow by more than USD 14.4 trillion by 2030. Digital technology is playing a crucial role in transforming nearly all segments within the industry. Is your team ready for what’s next?…
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The New Book on Industry 4.0 for the Built Environment
Two editors of a new Springer book, Industry 4.0 for the Built Environment, are Aarni Heiskanen’s guests on the AEC Business podcast. Marzia Bolpagni, Head of BIM International at Mace, and Rui Gavina, Digital Practice Manager at VN2R, talk about the process of making the book, its content, and how Industry 4.0 can transform the…
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New Business Models for Industrialized Construction
Daniel Hall is an Assistant Professor of Innovative and Industrial Construction at ETH Zurich. The theme of his research is to enhance governance, industrialization, circularity, and innovation in the construction industry through a transformation from fragmented project delivery methods to new organizational and informational models that integrate the complex supply chain. He holds a Doctor of…
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Claim Your Piece of the Metaverse in Cornerstone
Marko Martiskainen, CCO of Zoan, is the guest on the AEC Business podcast. He talks about Cornerstone, Zoan’s photorealistic metaverse, where you can buy land with cryptocurrency. Cornerstone is a virtual volcanic island in the middle of the photorealistic metaverse. Its developer is Zoan, a virtual reality studio. In Cornerstone, virtual land is bought and…
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Technical Skills Every AEC Marketer Needs
Master These Eight Tech Skills to Advance Your Marketing Career Life and work in the post-Covid world are drastically different from what they were just a few years ago. From AEC and real estate to marketing and education, every sector has either embraced digital transformation or realized the necessity. Today’s hybrid workforce is reliant on…
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How to Help Your AEC Firm Win More Business
The ongoing pandemic forced many AEC firms to fast-track technologies that enable hybrid workforces and new ways of doing business. Faced with the challenge of driving further digital change, AEC executives are now looking for ways to not only enable their team with the tools they need, but also drive business development in the post-pandemic…
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AEC Industry Outlook Survey for 2022
We surveyed more than 500 architecture, engineering, and construction professionals looking for their thoughts on the future of the AEC industry in 2022. We discovered that AEC firms are on the hunt for new opportunities in 2022, but still reeling from lessons learned in 2021. This article delves into the 2022 AEC Industry Outlook Survey,…
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Post-Pandemic Marketing Trends Impacting AEC Marketing
AEC Marketers Report Struggle to Provide Consistent Brand Image The Covid-19 pandemic changed the way we live and work. From construction and real estate to engineering and architecture, hybrid workforces are now the norm throughout the built world. AEC firms—and the marketers that promote them—must now adapt to the new environment if they are to…
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AEC Marketing Guide: Software to Include in Your Martech Stack
AEC marketing is unlike any other form of marketing because the AEC industry is unlike any industry. To succeed in AEC marketing you need to be more than an expert marketer. You need to be an AEC expert and have the expertise to not only provide a consistent brand image, but also capitalize on lead…
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2021 United States Construction Survey
Survey Finds Stress and Opportunity in Construction Sector Despite a challenging year, construction firms are largely on track to meet or exceed their goals for 2021. To better understand the state of the construction sector, we leveraged a third-party research firm to survey 500 construction firms around the country. Here we discuss key takeaways from…