Category: Business Development
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My Lessons Learned from Software Development
I’ve been involved in software development in both my own and our clients’ companies. There are a few things that I’ve learned over the years about software development. Perhaps you can find some of these experiences useful. I think that there are basically two paths to software development: problem-based and idea-based. Both approaches can create…
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What is Content Marketing and why AEC Companies need to do it – Interview with Joe Pulizzi
In this podcast episode, I interview Joe Pulizzi, the leading content marketing expert. We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful. Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in…
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Strategy and Communication for Architects – Interview with Kasmir Jolma
I met with Kasmir Jolma, a newly graduated Finnish architect, in Helsinki. We discuss his master’s thesis on strategy and communication for architects and how clients see the architect’s role. Here are snippets of the summary of Kasmir’s thesis, published in May 2016 at Tampere University of Technology: “Business development has not been a strength for architectural firms,…
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Strategy and Communication for Architects – Interview with Kasmir Jolma
I met with Kasmir Jolma, a newly graduated Finnish architect, in Helsinki. We discuss his master’s thesis on strategy and communication for architects and how clients see the architect’s role. Here are snippets of the summary of Kasmir’s thesis, published in May 2016 at Tampere University of Technology: “Business development has not been a strength for architectural firms,…
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How to Evaluate Sustainability Innovations in Construction
I attended a doctoral dissertation defense at Aalto University in Otaniemi on Friday, September 15, 2016. The candidate, Juho-Kusti Kajander, M.Sc. (Econ.), presented his thesis on how construction industry companies can evaluate their sustainability innovations and the economic benefits of innovation investments. Juho-Kusti’s thesis is titled “Evaluation of sustainability innovations in the construction sector.” In his…
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Your Next Vision – A Guide for Creating a Compelling Vision for Your Company
Does your company need a compelling vision to take you to the next level? To help you on the journey, we wrote a guidebook, Your Next Vision. How this book came about What is the new way to create products and services in today’s online world? First, build your audience. Then, understand them. Finally, create…
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Branding AEC Services – Interview with Tobias Dahlberg
In this podcast interview Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You’ll learn what a brand means, how to develop a brand, and why branding is a strategic question. What is your definition of “brand”? Assuming that I’m developing a new service in the construction industry, why should I pay attention to branding as…
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Interview with the AEC Business Blog Host, Aarni Heiskanen
The AEC Business podcast had its 50th episode and the blog started its fifth year. Below is an interview with the author and founder himself – Aarni Heiskanen. Interviewed by Larisa Topalo. Aarni, can you say a few words about yourself? I’m Aarni Heiskanen, writer and founder at AEC Business blog and interviewer at AEC…
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Become a Successful Innovator – Interview with Gijs van Wulfen
This is the 50th episode of the AEC Business podcast! As a special guest, I have Gijs van Wulfen, a globally renowned innovation speaker and founder of the FORTH Innovation Methodology. We talk about his new book, The Innovation Maze, and how you can become a successful innovator. Gijs was chosen by LinkedIn as one of the…
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The Innovation Maze – A Book for Innovators and Game Changers
Innovation is a maze. You can get in, but navigating to a commercialized innovation fails eight times out of ten. Gijs van Wulfen’s book The Innovation Maze is a practical guide to finding your way through the maze. Gijs van Wulfen is a professional keynote speaker and author. He facilitates innovation workshops for companies, and assists organizations…