Category: #branding
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Promotional Ice Packs That Soothe While Boosting Your Brand
If you’ve ever wondered how to make a lasting impression while also offering something genuinely useful, promotional ice packs might be one of the most underrated tools in your marketing kit. These aren’t just giveaway items that get tossed into drawers and forgotten. With just the right combination of function and branding, they quietly become…
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FGIA Launches New Website to Enhance Member Experience
The Fenestration and Glazing Industry Alliance (FGIA) has officially launched its redesigned FGIA website, an extensive project that was a part of the Association’s updated branding strategy. FGIA’s highest priorities for the redesign were expanded member tools and improved user experience. FGIA has been working on this new member benefit since January of 2024. The…
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How Commercial Construction Firms Can Attract High-Value Clients
Attracting high-value clients in commercial construction requires a clear strategy, an eye for opportunity, and the ability to showcase value beyond price. In today’s market, businesses want trustworthy partnerships, which means building bonds with companies that boast a solid reputation and communicate well while consistently delivering quality. How do you position your firm as their…
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How Commercial Construction Firms Can Attract High-Value Clients
Attracting high-value clients in commercial construction requires a clear strategy, an eye for opportunity, and the ability to showcase value beyond price. In today’s market, businesses want trustworthy partnerships, which means building bonds with companies that boast a solid reputation and communicate well while consistently delivering quality. How do you position your firm as their…
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New Shop Fit-Out? Don’t Make These Mistakes
Fitting out a new shop is always challenging. You start with an idea in your mind that seems like it should be easy, only to discover there are way more challenges in your way than you thought there would be. So, what should you be doing if you fit out your shop? What approach should…