Reinventing Facilities, Retail & Service Ops: MasonMade Ventures’ Growth Playbook
-Video
In this episode of Commercial Construction Coffee Talk, CCR Publisher/Editor David Corson sits down with Desiree Russo, Senior Vice President of MasonMade Ventures, the people-first investment and operating firm built on two decades of entrepreneurial grit and real-world execution.
MasonMade Ventures was founded by industry veterans Joe Scaretta and Moses Carrasco, whose journey began in 2003 with Empire Facilities Management Group. What followed was a rapid succession of innovations, expansions, acquisitions, and national partnerships — ultimately reshaping how multi-site operators, retailers, and service organizations manage facilities, projects, and capital programs.
Desiree shares deep insight into:
1. How MasonMade builds and scales companies while honoring each brand’s vision.
2. The group’s unique “entrepreneur-first” investment philosophy.
3. Lessons learned from Empire, FrontStreet, CS Hudson, and CS4Good.
4. Why operational discipline and people-centered leadership drive sustainable growth.
5. How MasonMade identifies opportunities, executes integrations, and accelerates performance.
From national HVAC launches to mold remediation certifications… from strategic acquisitions to Inc. 5000 wins… from social-good initiatives to new vertical expansions — the MasonMade story is a masterclass in building resilient, agile, high-impact businesses.
If you work in facilities management, retail development, construction, private equity, or operational strategy, this conversation delivers invaluable takeaways.
Reinventing Facilities, Retail & Service Ops: MasonMade Ventures’ Growth Playbook
Enjoy the discussion.
👇 Connect & Support
Like 👍 | Comment 💬 | Share 🔁 | Subscribe 🔔
👉 Subscribe to get new motivation, insight, and leadership wisdom every day.
https://www.youtube.com/@commercialconstructionreno1615
🏗️ Commercial Construction & Renovation — Branded Footer
Here we talk about—
🏗️ Construction
🔧 Renovation
📈 Business
💡 Mindset & Leadership
🔥 Success Habits
📲 Follow Us on Social Media:
🔗Website: https://ccr-mag.com
🔗 Instagram: https://instagram.com/ccr.magazine
🔗 Twitter: https://twitter.com/ccrmag
🔗 Facebook: https://facebook.com/ccrmagazine
🔗 LinkedIn: https://linkedin.com/company/commercial-construction-renovation/
🔖 RELEVANT HASHTAGS: #CommercialConstruction #FacilitiesManagement #RetailDevelopment #BusinessGrowth #OperationalExcellence #LeadershipDevelopment #PrivateEquity #Entrepreneurship #ConstructionIndustry #ServiceOperations #PeopleFirstLeadership #ScalingBusinesses #BusinessStrategy #CoffeeTalk #CCRMagazine #FacilityOps #MultiSiteOperations #GrowthMindset #BusinessPodcast #IndustryLeaders
View the original article and our Inspiration here
Leave a Reply