The road to success in hospitality isn’t just about service, it’s about opportunity. That’s why Red Roof is showing what happens when women take the wheel. In an industry long driven by tradition, Red Roof continues to prove that progress comes from intention.
Today, women make up nearly 60% of its workforce and hold 40% of leadership roles at the director level and above—numbers that don’t just stand out, they lead.
That kind of representation doesn’t happen by accident. It’s the result of purpose-built programs like SHE (Supporting Women’s Hospitality Excellence) and “RIDE with Red Roof,” both created to empower women through mentorship, networking and ownership opportunities.
These aren’t side initiatives—they’re lifelines for growth and visibility. They ensure that women have not only a seat at the table, but the confidence and tools to build new ones.
And the ripple effect extends far beyond Red Roof. As the company continues to push for diversity and inclusion across its franchise network, it’s setting an example for the broader hospitality and construction sectors—industries that thrive when voices are varied and perspectives are shared.
Because leadership that includes more diverse voices doesn’t just adapt—it transforms organizations. Decisions get smarter. Cultures get stronger. Futures get brighter. Red Roof’s model reminds us that equity isn’t a destination—it’s a road we must keep paving, together, mile after mile.
Michael J. Pallerino is Director of Content for Commercial Construction & Renovation magazine. Over the past 30-plus years, he has won numerous awards, including the “Jesse H. Neal Editorial Achievement Award,” recognized as the Pulitzer Prize for business-to-business magazines. He can be reached at [email protected].
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