OAK, the 20-acre mixed-use district in the heart of Oklahoma City, today announced the opening of Bluemercury, a leading luxury beauty retailer. Known for its curated collection of cosmetics, skincare, fragrance and wellness products, Bluemercury will celebrate the grand opening of its first Oklahoma City store at OAK on Friday, October 10.
Located next to Williams-Sonoma and overlooking Heartwood Park, the new Bluemercury store brings the retailer’s signature luxury beauty experience to Oklahoma City. To celebrate the opening, Bluemercury will host exclusive festivities for the community. Starting at 10 a.m. on October 10, the first 120 shoppers that spend $250 or more will receive an exclusive gift-with-purchase valued at over $300, featuring a collection of best-selling products from brands such as M-61 Skincare, Oribe, Augustinus Bader and SkinCeuticals. Guests will also enjoy luxury samples from Bluemercury’s most sought-after brands throughout the weekend.
The brand, which is widely recognized for its hyper-personalized service, highly curated product assortment and presence in the nation’s most sought-after neighborhoods, will offer a premium, client-first shopping environment at OAK. Central to the store is the Center Bar, a reimagined service concept where trained Beauty Experts provide personalized consultations and brand discovery. From exclusive proprietary lines to results-driven skincare, every product is thoughtfully selected, establishing Bluemercury as a modern benchmark in luxury beauty retail.
“Bluemercury is a fantastic example of our commitment to bringing national, best-in-class brands to OAK that contribute to the dynamic retail experience,” said Ryan McNeill, founder of Veritas Development. “Bluemercury not only perfectly complements OAK’s incredible lineup of shops and restaurants; it embodies the commitment to hospitality, personalized service that directly furthers our mission of giving the people of OKC an integrated mixed-use destination that is unlike anything else in the region.”
Bluemercury joins an impressive lineup of national retailers and restaurants that are open at OAK, including RH, Capital Grille, Tommy Bahama Marlin Bar, Pottery Barn, Mesero, Tempur-Pedic, Williams-Sonoma and Arhaus. Also opening soon at OAK is Shake Shack, the renowned fast-casual eatery known for its elevated American classics.
“At Bluemercury, we believe beauty is deeply personal, and our mission has always been to help clients discover the products and routines that make them feel their best,” said Jenna Goldberg, head of stores, omnichannel, strategy, and interim head of merchandising at Bluemercury. “Opening our first Oklahoma City location at OAK is an exciting milestone, allowing us to bring our curated, client-first approach to this dynamic and growing retail district. We look forward to serving this community and becoming a trusted local destination for luxury beauty.”
Images Courtesy of: Bluemercury
Since its debut, OAK has introduced the 132-key Lively Hotel; awe-inspiring art installations Cloud Trees and Cloud Puncher in Heartwood Park; and The Residences at OAK, a 320-unit multifamily community where residents are already calling OAK home. In addition, OAK regularly hosts exciting events and activations, ranging from weekly yoga and farmers markets to seasonal celebrations.
McNeill is joined by Everett Dobson and the Dobson family as partners in the multi-phased mixed-use project.
To learn more about OAK, visit oakokc.com and follow the project on Facebook and Instagram.
About OAK:
Nestled within a city on the rise, OAK is a new type of community, unlike anything in the region. OAK is Oklahoma City’s 43-acre mixed-use district with 135,000 square feet of first-to-market retailers and restaurants, 320 multifamily residences, Class-A office, a 7,000-square-foot central greenspace, awe-inspiring art installations and a boutique hotel. Through pedestrian-friendly streets, an activated ground floor with storefronts and patios that spill into sidewalks, thoughtful local partnerships and 200+ annual community events, OAK is unfurling with opportunity. Here, sprawling live oak trees stretch upward to invite a region, a city and a community to an invigorating weekday-to-weekend destination that is always in full bloom. To learn more about OAK, visit oakokc.com and follow the project on Facebook and Instagram.
About Veritas Development:
Veritas Development is a commercial real estate firm that has developed and acquired over 500,000 square feet of Class A retail, office and hospitality space. Ryan McNeill, founder of Veritas, is credited with spearheading these efforts and is currently applying a New Urbanist approach to OAK, a dense 20-acre experiential mixed-use development in Oklahoma City. The McNeill family has been part of the Oklahoma community for generations and has interests in banking, oil and gas, and other real estate investments.
Feature Image Courtesy of: Bluemercury
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