New LSI Flooring Site Showcases Pet-Proof, Outdoor Padding

LSI Flooring, a fourth-generation specialist in carpet and rug cushioning, today announces the formal launch of its newly rebranded Unsquashable™ Padding Collection, a refreshed website presence, and next-generation cushion products aimed at high growth segments.

New Website & Branding

The new microsite, www.UnsquashablePadding.com, serves as a dedicated hub for retailers, showrooms, carpet & rug cleaners, installation work rooms, flooring contractors and A&D firms. The site emphasizes the lifetime resiliency of LSI’s high-density urethane cushions and presents detailed performance data and product comparisons. Crucially, it now spotlights three newly introduced products tailored to emerging needs in rug market innovation and pet-friendly living.

LSI is unveiling three new cushioning lines under the Unsquashable™ umbrella:

• StayPut Outdoor™ Rug Pad– The Eco-Luxury Rug Pad for Outdoor Comfort. Built for all-weather performance, enhanced drainage, and outdoor durability.
• PetiBarrier™ Carpet Cushion– Next-Gen Carpet Cushion for Pet-Proof Living. Delivers superior moisture barrier, odor, and stain resistance for wall-to-wall carpet installations in pet households.
• PetShield™ Rug Pad– The Barrier Between Pet Accidents and Your Floors. Tailored for area rug applications in pet homes, it protects underlying flooring like wood floors without compromising comfort or longevity.

These product lines align with two of today’s fastest-growing flooring segments: outdoor rugs and pet-proof surface solutions.

StayPut Outdoor™ Rug Pad — engineered for eco-luxury outdoor comfort in one of the fastest-growing flooring segments.”

PetiBarrier™ Carpet Cushion – “Next-Gen Carpet Cushion for Pet-Proof Living.”

PetShield™ Rug Pad –  “The Barrier Between Pet Accidents and Your Floors.”

Images Courtesy of: LSI Flooring

Market & Opportunity Data

• TheS. area rugs market was valued at $11.34 billion (2023) and is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030.
• Theglobal outdoor rug market is estimated at $4.77 billion (2024) and expected to rise to about $5.01 billion in 2025.
• 54 million square yardsof broadloom carpet are converted annually into rugs/runners—a figure that continues to expand.
• In the United States,66% of households (≈ 86.9 million homes) now own at least one pet.¹
• According to the APPA survey, in 2025 roughly94 million U.S. households report owning a pet.²
• Thepet-friendly carpet (floorcovering) market is currently valued near USD 1.2 billion (2024) and is estimated to grow toward USD 2.5 billion by 2033 (approx. 9.5% CAGR).³
• In dealer research,48% of U.S. households include a dog, and consumers consistently rank “easy maintenance” among their top priorities when selecting flooring.⁴
• The U.S. pet industry overall reached$152 billion in expenditures (2024), with continued year-on-year growth.⁵

These statistics underscore the powerful growth tailwinds behind pet-proof and outdoor rug solutions—and the significant opportunity for dealers who align with these trends.

Strategic Rationale & Dealer Opportunity

“This rebrand and website launch mark a new era for LSI’s cushioning business,” said Larry Lane, President at LSI Flooring. “We know our urethane pads retain resiliency over decades. With StayPut, PetiBarrier, and PetShield, we are extending that core strength into two of the most dynamic niches today. We believe flooring and rug dealers who embrace the pet and outdoor categories now will capture share in loyal, high-value segments.”

LSI Flooring continues its tradition of Made in the USA production and rigorous quality control. The company offers robust dealer support, margin structures, training, and marketing materials tailored for the Unsquashable™ line.

Next Steps for Dealers
LSI Flooring is now actively recruiting new Authorized Dealers in all U.S. regions. Flooring professionals or showroom partners interested in carrying Unsquashable™ Padding—especially in the pet-proof and outdoor segments—are invited to visit www.UnsquashablePadding.com or email [email protected] to explore terms, sample programs, and onboarding.

Feature Image Courtesy of LSI Flooring