LX Hausys America Inc., an innovative manufacturer of building and decorative materials, today introduced new quartz and solid surface designs during a special customer event at Mercedes-Benz Stadium in Atlanta. More than 250 guests attended the event, which featured additions to the VIATERA Quartzite and Suprema collections, along with two new colors added to the HIMACS Calacatta Collection.
Among the highlights was the debut of Taj Duna, a VIATERA Quartzite Collection color inspired by the timeless elegance of Taj Mahal quartzite. Featuring warm, earthy tones and soft veining, Taj Duna is made with NeoQ™ technology, LX Hausys’s low-silica innovation that uses up to 90% recycled materials while maintaining high visual quality. It also features TrueView™ technology, delivering enhanced realism with lifelike clarity and depth. Additionally, it incorporates Thru Vein technology, a through-body innovation that carries the pattern consistently across the face and edges of the slab—an industry advancement that elevates the natural look of quartz surfaces. Taj Duna is one of only two VIATERA colors to include both TrueView and Thru Vein technologies, joining Crystallo Glace.
Also on display was Cloud Ridge, an enhanced VIATERA Suprema Collection color. Inspired by the serenity of cloud-covered mountain landscapes, Cloud Ridge features a warm off-white base with intricate brown veining. The refreshed design offers greater visual depth and a more natural appearance. Cloud Ridge is made in the United States, will enter full production in June, and will be available in polished 63-by-130-inch slabs in 2- and 3-centimeter thicknesses. It also features NeoQ technology.
“Displaying the latest on-trend looks, these new colors are a testament to LX Hausys’s U.S.-based design and manufacturing capabilities,” said Martha Wakelin, creative director at LX Hausys. “From serene, nature-inspired aesthetics to advanced low-silica and thru-body technologies, these designs meet the diverse needs of today’s residential and commercial spaces. We’re proud to showcase them in such an iconic setting.”
LX Hausys also introduced two new HIMACS solid surface colors, both joining the Calacatta Collection:
Calacatta Albero is inspired by the sunlit albero sand of Andalusia, reflecting its warm, golden charm. Featuring a creamy base with earthy-toned thin veins and subtle, sweeping wide veins, the design creates a natural, inviting aesthetic. Its harmonious blend of warm and neutral tones complements a variety of interiors, particularly in spaces with abundant natural light. Calacatta Albero is available in a 30-by-145-inch dimension with a one-half-inch thickness.
Calacatta Costa captures the serene beauty of a seashore, where gentle ocean waves create smooth, random patterns in white sand. Featuring a soft white base with gray veins of varying thicknesses, it exudes natural elegance suited for backsplashes, islands and vanity tops. Calacatta Costa is available in a 30-by-145-inch dimension with a one-half-inch thickness.
Both HIMACS colors are the first Calacatta designs to be manufactured at the company’s Georgia facility. They also represent the first in the collection to feature both wide and thin veining, adding new visual range to the line.
All U.S.-made VIATERA colors showcased at the event, including Cloud Ridge, are produced at LX Hausys’s state-of-the-art manufacturing facility in Adairsville, Georgia, which began operations in 2010.
About the Stadium Showcase Event
In addition to viewing large-format slabs of the new VIATERA quartz and HIMACS solid surface colors, fabricators and designers attending the Stadium Showcase explored other LX Hausys products, including its porcelain surface (TERACANTO), luxury vinyl tile flooring (HFLOR), and decorative panels (BORTE).
The event opened with remarks from LX Hausys America President SK Lee and an inspirational message from former Atlanta Falcons player Derek Rackley. Guests also heard a hospitality trend report from Wakelin, an industry update from ISFA President Marissa Bankert, and a color theory CEU presentation from colorist and interior designer Tara Rae Hill, ASID, NCIDQ. Attendees were served a complimentary lunch and invited on a VIP tour of the stadium.
Officially opened in 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta. Named Sports Business Journal’s Facility of the Year in 2019, it was the first professional sports stadium in North America to receive LEED Platinum certification and is the only stadium in the world with a fully retractable roof design. LX Hausys plans additional Stadium Showcase events in other markets.
Images Courtesy of: LX Hausys America
Since launching U.S.-based manufacturing operations in Adairsville, Georgia, in 2010, LX Hausys has expanded to three production lines spanning more than 293,000 square feet of facility space and employs more than 160 associates. The company also operates a nearby central distribution center serving regional warehouses across the U.S. and Canada, ensuring efficient product availability. LX Hausys’s North American headquarters are in Alpharetta, Georgia.
About VIATERA
VIATERA is defined by its classic and timeless aesthetic, inspired by the earth’s natural splendor. Consisting of seven collections offering a wide variety of hues and patterns for any kitchen or bath application, VIATERA surfaces contain up to 93% quartz—one of the hardest minerals on earth. Providing exceptional durability, high resistance to stains and ease of maintenance, all VIATERA colors are backed by a 15-year warranty and come with multiple independent certifications verifying their environmental and health benefits. These include Declare, Red List Free, Greenguard, EPD and HPD certifications.
About HIMACS
HIMACS is a durable, nonporous solid surface material made from a blend of acrylic, natural minerals and pigments. Seamless, repairable and hygienic, HIMACS is ideal for a wide range of interior applications, from countertops and wall panels to custom furniture and commercial surfaces. Its thermoformable properties enable creative freedom in design, while a wide palette of colors and patterns—including natural stone looks, solid hues and terrazzo—offers extensive aesthetic versatility. HIMACS surfaces are Greenguard and NSF certified and backed by a 15-year limited warranty.
About LX Hausys America Inc.
LX Hausys America Inc. is a part of Korean-based LX Hausys Ltd., one of the world’s leading providers of building and decorative materials employing more than 4,300 employees spanning the globe. Headquartered in metro Atlanta, LX Hausys America uses the industry’s most advanced technology and eco-friendly manufacturing processes to design products that help create beautiful and functional spaces. Architects, designers, flooring professionals, and other trade professionals looking for more information can visit www.lxhausys.com.
Feature Image Courtesy of: LX Hausys America
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