Direct mailing is one of the most effective marketing techniques as it reaches the customer personally, is targeted, and comes with a lot of reminders and offers that customers do not want to miss. If you want to help your business grow faster, here are a few direct mail tactics that you can implement in your business.
Target the Right Neighborhoods
Targeting is everything, as you cannot aimlessly be marketing your services to everyone, and instead need a target audience so that your campaign is more focused and eventually more effective. So, find neighborhoods that you can provide your services to, and then create a campaign in a way that will suit the people living there, and attract them. So, if you want to send postcards to people who will need maintenance and repairs, try to look for neighborhoods with older homes and higher owner-occupancy rates, as such customers need a lot more repairs or tune-ups.
Promote Seasonal Must-Have Offers
Most services are more in demand at sometimes rather than others. For example, a lot of homeowners want to do maintenance activities on their homes before the extreme weather hits. Service company owners can easily take this to their advantage and use postcards to offer seasonal tune-up specials. They can offer things like spring AC tune-up deals, fall furnace inspections, and pre-winter safety inspections. Of course, this mostly depends on the area that you are living in, the type of weather conditions there, and the type of people there too, as business owners should know what will intrigue them the most.
Add Irresistible, Limited-Time Discounts
People just cannot resist discounts, and are more likely to purchase something when they think that they are getting it for a price lower than the normal. So, offer some discounts and promotional offers, and there are many ways in which you can do that, such as offering discounts to first-time customers, or starting a membership program and offering a certain amount off on using a certain service.
Use Eye-Catching Visuals
Reaching customers faster means that you also create compelling posters that bind them to reach out to you, and if there is a lot of mess on the postcards that you send out, a potential customer is more likely to get confused and then eventually lose trust. You should create a strong, compelling headline, like an offer such as a limited-time promotion or discount that instantaneously grabs the attention of the consumer. For example, if you are a HVAC business, try to include some eye-catching visuals that register in the mind of the user, so that they do not forget your HVAC postcards soon. The trick is to make your postcard so easy for the user to read that they are easily able to scan it within three seconds without feeling confused or lost.
Tracking Every Campaign with Unique Codes or URLs
If you want your business to grow faster, you will also have to be very strategic about it. So, you cannot just have a lot of campaigns and not analyze the impact that they are creating. You need to keep track of the campaigns that you do, and know how well they are doing, and to do this, you can have dedicated codes for each campaign that you do. So, if you have a campaign for direct mail, you can provide users with specific QR codes, so if the customer responds, they respond through the QR code, and you can count how many people the campaign affected. Similarly, you can have URLs or a dedicated contact number to know the exact amount of traction that you are bringing in.
Automate Recurring Mailings
One mistake a lot of business owners make is to take a good step once and leave it as that. It should not work like that, as consistency is key, and regularly sending out reminders to customers will help you keep your business at the top of their minds and increase repeat customers. Try to send out annual tune-up reminders, warranty expiration postcards, or just mail new homeowners so they may avail themselves of your services.
Conclusion
Direct mailing is a proven effective way to market your business, but the extent to which you make it impactful depends on you. The more strategic you are about direct mailing, the greater response you will get, and the more your business will grow.
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