Crossville®, a brand of sustainable, high-quality tile surface solutions from AHF Products, announces the launch of its newly redesigned website—marking a major step in aligning its digital presence with its mission to deliver beautiful, functional, and lasting products while supporting the design community.
The redesigned site improves product discovery, enhances mobile access, and simplifies the experience for industry professionals and clients to find information, order samples, and make purchases.
“Our aim with this website redesign was to make the user journey as seamless and engaging as possible,” said Dallas Roumayah, Director of Marketing, AHF Products. “We wanted to create an online experience that mirrors the quality of our products—easy to navigate, visually striking, and rich in content that truly reflects the depth of our commitment to design, sustainability, and craftsmanship.”
A Fresh Look, Optimized Functionality
With a clean, modern design and mobile-first approach, the new site delivers a fully responsive experience across all devices. Faster load times, intuitive navigation, and improved search tools allow users to explore collections, browse inspiration, and access technical information with ease.
The site also features large-scale product photography to highlight the quality and texture of Crossville tiles, reinforcing the brand’s leadership in sustainable, innovative surfaces.
Enhanced Product Access and Sample Ordering
A key upgrade is the custom-built Product Information Management (PIM) integration, which keeps product data accurate, current, and easy to access. Advanced filtering helps users quickly find products by style, material, or color.
“Sample ordering is now clear and convenient, whether you’re browsing shower tile, outdoor deck tile, or glass mosaic tile. You’ll see exactly where and how to request free Crossville tile samples—no digging required,” said Roumayah.
The site also streamlines access to essential tools like installation guides, care instructions, and technical data directly from product and resource pages—whether for cleaning porcelain floor tiles or specifying porcelain patio tiles.
Designed for Professionals and Sector-Specific Clients
The new site serves two main audiences: industry professionals and clients in sectors such as hospitality, healthcare, education, government, and residential, as well as residential customers.Architects, designers, developers, dealers, and Crossville’s sales team benefit from quick access to case studies, product specs, and sample ordering tools. For sector-specific users, curated content showcases how Crossville products are applied in real-world projects, helping them find the most relevant solutions for their needs.
For inspiration and more information, visit www.crossville.com.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, porcelain tile and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, Crossville®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home® and tmbr®. Our commercial brands include AHF Contract™, Armstrong Flooring, Crossville, and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs approximately 2,500 dedicated team members. www.AHFProducts.com.
View the original article and our Inspiration here
Leave a Reply