Bobcat Appoints First Ever Chief Marketing Officer

Bobcat Company has appointed Laura Ness Owens as its first Chief Marketing Officer, a new executive role overseeing global marketing, brand, customer experience and corporate communications.

Ness Owens has been with the company since 2003, serving in various leadership roles across marketing, communications, dealer development, and brand management. Most recently, she held the position of vice president of global brand and communication and North America marketing. Prior to joining Bobcat, her background included experience in government administration and political communications.

In her new position, Ness Owens will report directly to Scott Park, CEO and Vice Chairman of Doosan Bobcat.

As part of a broader strategic update to its marketing organization, Bobcat also announced two additional leadership changes:

• Kristen Hintermeyer has been promoted to Vice President of North America Marketing. With two decades at Bobcat, Hintermeyer will oversee digital strategy, media planning, product marketing, and data analytics for the North American market.
• Lanelle Vasichek has been promoted to Senior Director of Global Brand. In this role, she will lead global brand strategy, campaign development, customer experience, partnerships, and licensing efforts.

The appointments mark a shift toward a more integrated marketing approach, reflecting the company’s focus on aligning brand, digital engagement and customer experience across global markets.